As per Jane Hamsher at FDL...
"We're announcing the creation of Public Option Please, a non-profit organization dedicated to ongoing advocacy for universal health care. The director of the project is Eve Gittelson, NYCEve, whose advocacy for Nataline Sarkisian was key to getting CIGNA to reverse their decision after they denied her a liver transplant."
Public Option Please (POP): Because Health Care Is A Human Right
What is POP?
Public Option Please is a grassroots organization committed to the goal of guaranteed and affordable health care for all Americans.
We believe that health care is a human right; and, like President Obama, we support the creation of public health insurance program: the public option.